Why Fair Trade?

The Fair Trade movement began as early as the 1950’s when Europeans and Americans traveling to different countries observed that local artisans and farmers were struggling to cover the cost of their businesses. Most of these travelers would purchase some of those products and return to Europe or the US to sell them for a...

THE GOOD BEHIND WHAT YOU EAT

Tatianna

3/1/2021 2 min read

Why Fair Trade?

The Fair Trade movement began as early as the 1950’s when Europeans and Americans traveling to different countries observed that local artisans and farmers were struggling to cover the cost of their businesses. Most of these travelers would purchase some of those products and return to Europe or the US to sell them for a higher price, then bring the profits directly back to the artisans and farmers.  

Purchasing products that are fair trade certified can reduce poverty, encourage environmentally friendly production methods and safeguard humane working conditions. Simply look for the fair trade label on products such as coffee, chocolate, or clothing.

The certification process is complex and rigorous, generally taking anywhere between 3-6 months for a producer to achieve Fair Trade Certified status.  The fair trade label means an organization such as Fair Trade USA has certified that farmers and other producers adhere to fair trade standards.  The organization audits the product’s supply chain to ensure fair trade prices have been paid.  The importer and the processor pay the costs of acquiring a license, which begins the process.

From the Fair Trade website: “Fairtrade is unique.  We work with businesses, consumers, and campaigners.  Farmers and workers have an equal say in everything we do.  Empowerment is at the core of who we are.  The fair trade movement began as a way to connect disadvantaged producers to vibrant, global markets. The goal was to create trading partnerships founded on transparency, fairness, and economic empowerment.  Today we continue this tradition, delivering long-term benefits to farms, factories, and fisheries, and the people who represent them.

We have a vision: a world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future. Responsible sourcing creates shared value throughout entire supply chains—a system where everyone can benefit from transparency and ethical decisions.

Our mission is to connect disadvantaged farmers and workers with consumers, promote fairer trading conditions and empower farmers and workers to combat poverty, strengthen their position and take more control over their lives.”